We’re a little different Our focus and reason for getting into this business was to build better bikes - a goal that we know we are achieving based on the feedback from our customers and pro athletes. The relentless pursuit of excellence will continue to remain our focus. We figured that each time we go to the windtunnel it cost us about $25,000. It might make more sense to spend that same amount of money on ads and marketing, but that won’t get you a better bike. We apologize in advance if our ads look like they were written by engineers. We figured you would rather read an ad designed by an engineer than ride a bike designed by the marketing department.

Committed to making the world "a better place to live, work and eat," Clif Bar Inc. sponsors hundreds of charities and charitable events annually. Gary also makes it a priority to help his employees maintain balance in all aspects of their lives, providing them with such perks as indoor climbing walls, a complete workout facility, personal trainers, camping and skiing trips, and volunteer opportunities on company time.